The Seoul Effect: How Korea Built the World’s Fastest Innovation Engine in Beauty & Wellness

From advanced skincare and beauty technology to holistic wellness experiences and cutting edge treatments, Korea has become one of the world’s leading forces in beauty and wellness innovation. This engaging panel explores how Korean culture, consumer behavior, manufacturing, and wellness philosophy shaped a globally influential industry. Join our panelists as they uncover the driving forces behind Korean beauty and wellness and discuss what Korea is building next in skincare, longevity, self care, wellness, and beauty innovation.