Jiwon Jeong is the Founder and CEO of Forsit, a next-generation Korean beauty and wellness brand accelerator with operations in Seoul and Los Angeles. Forsit helps Korean brands scale globally by combining creator-led marketing, ecommerce, cross-border logistics, and retail distribution. Under Jiwon’s leadership, the company has built a 100-person global team and scaled multiple beauty brands from zero to eight figures within their first year of launch. Through its U.S. subsidiary, Bloomkare, it brings a new generation of Korean beauty and wellness brands to North America, connecting Korea’s rapid innovation engine with global consumers, premium retailers, hotel spas, and wellness channels.