Claire has spent the last decade across Kakao, TikTok, and Alibaba — from corporate strategy and global partnerships to e-commerce — before bringing that platform-side experience into the realities of building a K-beauty brand. She brings a perspective that spans both platforms and brands: a deep understanding of how Korean beauty and wellness products are developed, positioned, and scaled globally. She is currently Head of Korea at SuperOrdinary, where she works closely with leading Korean brands expanding into international markets.