With its roots in the 5000-year old science of Ayurveda, iYURA is a pioneer of effective and genuine Ayurveda - the ancient 'science of life' - bringing authentic, unique, effective, and 100% natural Ayurvedic skincare and wellness products catering to the contemporary wellness and beauty needs of its modern users. Only the best of nature through natural, effective, safe ingredients in 100% natural formulations with NO added chemicals, binders, stabilizers, SLS, parabens, or any kind of harsh chemicals.