The Future of the Swoosh

Tal Ziv, Nike

As one of the world’s most influential brands, Nike has shaped the global conversation around sport, style, and performance. Now, in a period of strategic evolution, Tal Ziv shares an inside look at the strategies driving Nike’s turnaround. In this unique split-format session, Tal will begin with a short presentation on the brand’s current approach—spanning product, digital, culture, and consumer engagement—before opening the floor to a candid Ask Me Anything with the audience. Expect unfiltered insights from one of the sharpest minds in global sport and brand building.