I’m the CEO and co-founder of Herman-Scheer, a brand studio that builds category-defining companies in health, wellness, and personal care. I’ve had the privilege of building the brands behind Gainful, NeuroGum, Lifeforce, Bobbie Baby, and more—helping them cut through the noise and scale with intention. At Herman-Scheer, I lead a team of strategists, designers, and storytellers who create brands that don’t just look good—they drive real business outcomes. I believe in friction as a catalyst for breakthrough ideas, that branding doesn’t stop at the brand book, and that the best brands are built with intention from day one. Beyond building brands, I invest in early-stage consumer and healthcare startups led by powerful founders with the ability to drive real change in how people live happy, healthy lives.