Marina Pavlovic Rivas is the Co-founder and CEO of Eli Health, the company behind the world’s first instant hormone monitoring system. Just as smartwatches transformed how we track heart rate and sleep, Eli’s instant saliva-based Hormometer™ offers anytime, anywhere insights into the body’s most powerful yet overlooked biomarkers: hormones, influencing nearly every aspect of health. After years of rigorous R&D, Eli’s multidisciplinary team built and now manufactures this proprietary technology. Winner of CES Best of Innovation 2025, Eli is pioneering the new category of continuous hormone monitoring and is reshaping how we manage our daily and lifelong health.